To keep our imagery strong, I have initially chosen to gather images that were identifiable with coffee or Fairtrade farmers. These will serve as our starting point for visual inspiration. When our ideas begin to develop our range of imagery will also most likely become more broad.
Again, initial research into potential background imagery. I wanted these to be simple and straight to the point, providing a more minimal presence as it is not meant to convey any deeper messages. However I still wanted Coffee & Fairtrade to be the dominant imagery present in the background for now.
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